Understand if it's really time to take this step for your business and start the creation of an application.

Understand if it's really time to take this step for your business and start creating an app.
 

1

Don't look for an app to chop wood; buy an axe!

What problem needs to be solved in your business? Can an app solve this problem? Without a doubt, this is the first question that should be asked before starting the creation of an app. Every technological solution is always a means and never an end. Creating an app aims to solve an existing problem, and it's important that this problem is identified at the beginning of this journey. Understand your business's needs well to determine if creating an app can actually bring the results you're looking for.
 

• Do you need to communicate more quickly with your customers?
• Do you want to better understand your customers' profiles and increase sales?
• Does your customer make recurring purchases?
• Does your customer need to track an order, service, or process?

If you've identified with any of these questions, it's likely that it's time to create an app for your business.
 

2

Most internet traffic comes from mobile devices.

Since 2017, the majority of internet traffic has been generated by mobile devices. According to the Statista website, in the second quarter of 2020, approximately 52% of all network traffic was generated by mobile devices.

Online sales are also growing rapidly. In an article published on the American website Oberlo, it is stated that e-commerce using mobile devices is growing at a rate of 25.4% this year, jumping from $2.32 trillion in 2019 to a projected $2.91 trillion in 2020.

The rapid growth is also due to the fact that, due to financial constraints, emerging digital markets such as India and Africa "skipped" the desktop internet phase and went straight to mobile internet through smartphones. A cell phone is much cheaper than a laptop, right? This effect can also be observed in Brazil. Smartphones democratized the internet and expanded the digital market for products and services. Remember this if you are thinking of creating an app.

Brazil is the third country in the world where people spend the most time on apps. On average, Brazilians spend 3 hours and 45 minutes a day using apps, according to the Agência Brasil website.
 

3

The experience in an app is unique.

With responsive websites that adapt to different screen sizes, navigation on mobile phones and tablets has become much more enjoyable for users, and responsiveness can already be considered a basic premise for any website. But is the user experience on a website and in an app the same?

An app can perform actions much faster than a website because it stores most of its data locally, unlike websites that need to receive all this data from the server. This makes app startup and navigation much faster and smoother.

Another important point is that when creating an app, you have access to all the features of smartphones or tablets, which are often essential for the solution. Features such as the camera, which can be used to scan PDFs, QR codes, or barcodes, GPS for location, accelerometer, compass, gyroscope, or fingerprint reader, which is becoming increasingly important in applications.

It's important to note that an app is much more secure than a website because all of the application's code is stored locally and has free access to mobile device information. Do you understand why banks started using apps to authorize web transactions?

In addition, apps provide a more immersive experience with unique visual elements, layout, and effects, as well as usability and behavior that delight users and retain customers. Is it time to start creating an app for your business?
 

4

Brand Presence

Users spend a good part of their day on smartphones, and we can say that many users find the apps they have installed on their devices almost daily!

So even when users are not using an app, they still remember the associated brand; the icon on the device serves as brand advertising that your customer carries with them every day in their pocket. This presence unconsciously enhances the user's perception of a brand.
 

5

Greater Interaction with the Audience

The use of emails has been reduced in recent years, mainly due to the excess of advertisements we receive, and thus, email effectiveness has been declining in interacting with customers.

With the creation of an app, it is possible to insert notifications, which can be of two types: push notifications and in-app notifications. Both are interesting and much less intrusive than email.

The possibility of sending instant and non-intrusive notifications is so desired by some companies that it becomes the main reason for creating an app.
 

6

A New Customer Conversion Funnel

If you want to increase your sales, creating an app can be an efficient way to lead the user into the conversion funnel.

Apps are naturally much more targeted and can be used to attract a specific audience, while websites naturally reach a much more diverse audience.