Creating an app requires specialized knowledge in interface design and software development, using technology different from what is typically used for website creation. Each operating system, such as Android and iOS, has its own peculiarities, in addition to the traditional web platform.
A fundamental premise of an app is practical and shared communication. For businesses, an app aims to retain customers by making it easier to conduct new transactions through mobile devices. However, information is power, and an app is not solely for sales. Projects that can gather relevant data about various segments of society can boost their audience and become strong influencers.
In other words, for an app to succeed, it is necessary to provide users with the need and desire to use it regularly.